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Active packaging demand in US to hit $3.5 billion

From Food Production Daily

Increased demand for food safety and shelf life is fuelling growth in active and intelligent food packaging technologies, according to one industry leader. Andrew Manly, communications director for the Active and Intelligent Packaging Industry Association (AIPIA), told FoodProductionDaily growth in active and smart packaging technology is growing in the US and other markets.

“RnR is forecasting US demand for active and intelligent packaging will reach $3.5bn by 2017; we have seen figures both higher and lower,” he said. “Europe will be bigger and Asia is growing fast; all the indicators are up, and many are up by double digit growth over the next three years.”

Manly said growth is fuelled by food firms and other packaged goods producers around the globe becoming increasingly aware of active/smart packaging’s potential to increase profit, and to make products more safe and secure.

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