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US Demand for Pet Food Packaging to Reach $2.5 Billion

From Packaging Europe

US demand for pet food packaging is expected to rise 4.8 percent annually to $2.5 billion in 2018, according to The Freedonia Group, Inc., a Cleveland-based market research firm. Growth will be based on the use of higher-value, more-sophisticated packaging and continued strength in pet food shipments fueled by an expected rebound in the pet population.

According to analyst Joe Pryweller, “Pouch demand in pet food packaging will rise 8.3 percent per year to $540 million in 2018, the fastest pace of growth among pet food packaging types.” Demand will be bolstered by features that are inherently convenient for consumers, including zippered closure mechanisms and light weight, as well as by reduced transportation costs due to their light weight.

Demand for tubs and cups will benefit from the need for convenience features and light weight in pet food packaging. As a result, tubs and cups will continue to supplant metal containers in wet food, growing in popularity due to peelable lids that are easier to open and allow the consumer to avoid cuts from metal edges.

Dry food will continue to represent the largest food segment in pet food packaging, with a share of 49 percent in 2018. Multi-wall paper bags are the preferred packaging type in the bulk dry food packaging category, but woven polypropylene bags are gaining favor, with demand expected to expand 8.6 percent annually through 2018. Demand for chilled and frozen pet food products has developed from a small base and is expected to more than double in size through 2018, boosting demand for pouches, bags, tubs and cups, and chubs. Consumer interest in raw pet food products with prolonged shelf life will fuel growth in this category as retail stores increase freezer and refrigerator shelf space.

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