23 Donway Court, Elmira, ON | 1-877-TRI-MACH

Marketing Coordinator

The Tri-Mach Group of Companies (TMG) is a dynamic and innovative family of companies that is continuously growing. We are currently seeking a passionate, qualified candidate for a full-time Marketing Coordinator to increase customer engagement and solidify our reputation as being an industry leader.

Available Position

Title : Marketing Coordinator

Location : Elmira, Ontario

Type : Full–Time, PERMANENT

Salary : Based on Experience

Works closely with : Vice President, Sales & Marketing; executive management; Sales team; Assembly Shop team; Project Management team

Duties & Responsibilities

Website & Social Media
  • Develop & maintain company websites (Tri-Mach, Advance Millwrights), with continuous focus on improving SEO, including French copy of site
  • Maintain company blog & associated social media promotion (Twitter, Facebook, LinkedIn, Google+)
  • Investigate paid online ad & site retargeting opportunities (Google AdWords, Multiview, MediaEdge, etc)
  • Investigate new website format & framework, including mobile-friendly options
  • Develop website for Tri-Mach Group of Companies
  • Develop websites for any new company acquisitions
  • Develop in-depth website analytics system & identify KPIs for web/social performance
Photography
  • Photograph, edit & catalog manufactured products, including website image directory
  • Manage freelance team for background clipping of portfolio images
  • Occasionally visit job sites to document progress on major projects
Videography
  • Film & catalog manufactured products
  • Film & edit promotional videos for priority projects
  • Film & edit industry-specific videos to emphasize industry expertise
  • Film & edit corporate/brand videos to establish messaging
  • Plan, film & edit onboarding videos to standardize process for new hires
  • Occasionally visit job sites to document progress on major projects
  • Film employee experience for usage in company videos
Customer Experience
  • Develop welcome signs to display on lobby TV when customers visit
  • Prepare board rooms for customer visits
  • Prepare gifts for customers
  • Design, create, prepare annual Christmas card & associated strategy
  • Pick up meals for customer visits
  • Plan, develop, execute open-house events featuring the TMG shop
Print Advertising
  • Find, book & design print ads for industry magazines
  • Create & update yearly Buyers Guide and Supplier Directory entries in industry magazines
  • Design & book classified listings for various job postings
Newsletters & E-Blasts
  • Develop quarterly company newsletter for physical, email & online release
  • Develop 3-4 “interim” e-blasts between newsletter releases
  • Report on e-blast performance and suggest improvements to increase engagements
Promotional/Marketing Materials
  • Maintain inventory of existing materials & suggest additions
  • Design artwork for printed materials (brochures, notebooks, calendars, flyers, USBs, etc)
  • Manage inventory of TMG uniforms (shirts, hats, coats, etc)
Support Sales Department
  • Create promotional packages for customers
  • Create presentations for customer meetings
  • Weekly news update to help steer conversation & generate leads
  • Assist with identifying strategic partners
  • Competitive analysis reports
Develop annual Marketing Plan & Budget
  • Track actual spending & compare against
IT Support
  • First line of defense for troubleshooting cell phones, desktop phones, security system & security cameras
  • Coordinate with in-house IT support or service contacts for problem resolution
Occasional Front Desk support

Required Competencies

  • Photoshop
  • InDesign
  • Illustrator
  • Premiere Pro
  • Excel
  • Word
  • Powerpoint
  • Microsoft Dynamics NAV
  • WordPress & web hosting protocols
  • Mailchimp
  • All social media platforms

Required Education

  • Bachelor’s degree or college diploma, preferably in Marketing, Business or Communications
  • Driver’s license required for occasional site visits and customer experience tasks

Interested individuals are invited to apply to resumes(at)tri-mach.com

We thank all applicants, however, only those under consideration will be contacted. TMG is proud to be an equal opportunity employer.

About Tri-Mach Group Inc.

Tri-Mach Group Inc. is a full service, multi-trade solution provider for all your facility upgrade and integration needs. Offering uncompromising service since 1985, we have become an industry leader in the food, beverage and personal health care sectors. Our reputation is the key to our success. We are committed to personal service, top-quality craftsmanship and food safety. Our professional, experienced management and trades people are passionate about what we do. We work locally, nationally and internationally to meet your needs.