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Amazon is going to sell its own line of food

From ReCode

Amazon is going to start selling its own brands of snacks, diapers and detergent — a move lots of traditional retailers have already made. But Amazon isn’t a traditional retailer, so this move could be very meaningful for Amazon and its competitors.

The e-commerce powerhouse will soon begin selling its own packaged goods exclusively to Amazon Prime members under brands like Happy Belly and Mama Bear, the Wall Street Journal reports. Recode reported in February that Amazon was testing out the Mama Bear brand name.

Amazon already sells things like electronic accessories, office supplies and even clothing under a variety of its own brand names. Now it’s going all in on groceries and household products.

While some people will point out that so-called “private labeling” is nothing new — grocery stores and big-box retailers have been increasingly pushing their in-house brands — this is a much bigger deal. That’s because the growth in retail is all going to be online, and Amazon owns online. It already accounts for half of all sales growth in U.S. e-commerce.

Read the full article here.

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