BC Fruit Company Receives Funding Boost

From: Food in Canada

Pitt Meadows, BC – A local company has received help from the BC government to promote its newest products.

The BC Ministry of Agriculture says in a statement that it gave Pacific Canadian Fruit Packers $75,000 to help the company promote its new line of dried blueberries and cranberries.

The products have been launched under the company’s retail brand, Wild Coast Fruit Company.

The funding will go toward online campaigns, traditional print materials, demos and radio advertising.

Cam Watt, a partner in Wild Coast Fruit Company, says the company is “so pleased to be a part of this funding program.”

The BC government says its approach is to support the province’s agriculture, seafood and food processing sectors, and encourage the consumption of BC products.