Challenges & Opportunities for the Meat Sector

From: International Food & Meat

According to International Food & Meat, historically, price, taste and convenience have been the consumers’ principal drivers. Now the food industry is looking more and more at product attributes, such as place and method of production, provenance and background story, care of the local economy, animal and worker welfare, environmental impact and overall sustainability. International Food & Meat Magazine highlights some of the key points about the protein economy from David Hughes, Emeritus Professor of Food Marketing, Imperial College as well as many other challenges the meat sector will face in the future.