Coffee flavors increase in functional, protein beverages
Thomas Jefferson was quoted as saying, “Coffee — the favorite drink of the civilized world.”
Today, coffee remains a favourite beverage and flavour in the United States. As such, beverage-makers are using the flavor within a plethora of categories, including ready-to-drink (RTD) coffees, spirits and craft beers.
The rise of protein- and vitamin-rich beverages has induced a demand for more variety in beverage flavours. Coffee flavouring seems to be leading the charge, and BevIndustry has compiled a report on the popularity of coffee-flavoured functional and protein beverages.